On the Acquisition of Jobs2Web by SuccessFactors
In my own little world of recruiting, this acquisition is almost as significant as the SuccessFactors acquisition by SAP.
Jobs2Web have a recruitment marketing platform and were innovators in this space. Social referrals, custom career landing pages, search engine optimization. Founder and Chief Recruiting Geek Doug Berg has been around since the first days of online recruitment. He remembers the days of sourcing from business cards in jars at local pizza places.
The Jobs2Web solution very much complements SuccessFactors. The recruitment module of SFSF is it's weaker module and was already shored up by a partnership with Jobs2Web. At the same time SAP E-Recruiting is a very powerful and extensible Applicant Tracking System (ATS) but that's all it is. It has zero sourcing capabilities.
The cross-selling potential of these three products is huge. I don't expect SAP to start selling more E-Recruiting to Jobs2Web clients, but the reverse will be true. SAP will now also have a go-to partner to fill the gap around sourcing. This gap would have been filled by the new Talent Acquisition On Demand solution that will undoubtedly now be killed off, its IP incorporated into the next release of SuccessFactors. This has to be an early Christmas present for the SAP sales folks. Now it's just a matter of integration, untangling the sales channels, and giving clients a message of value.
Mr. Ingram,
Excellent article! Can you please do the readers a favor and elaborate a bit further on the "sales channel" challenge?
thank you!
Reply to this
Hi Sean,
Reply to this